One of the best tools for launching and managing a product is via dashboards or metrics. This simple tool allows you to see your product from a birds-eye view. Your metrics (and their definitions) will vary according to organization, products, and the product life cycle stage.
The basic categories are:
Product - technical aspects, roadmap, market fit, quality
Go-to-Market: marketing aspects sich as promotions, leads, competiion, positioning
Business: revenue, profitabiliy, win/loss, forecast
Organization: staff readiness and concerns by department or business unit
There are only 3 indicators for status:
Green = On, ahead of or above target. Continue full speed ahead!
Yellow = Caution. Needs to be monitored or worked on
Red = Danger! Needs to be urgently addressed.
Very simple yet very few people do this. This is also a great tool for discussing your product status with upper management (short, sweet, and to the point) - just be sure to have detailed information to back up your metrics.
A sample template is attached.
I've mentioned this before - more details can be found on the slideshow from Saeed Khan.