Instead of a typical brainstorming meeting where either everyone sits in silence waiting for ideas to come up or Type A personalities take over and effectively shut off participation, try a “Gamestorming” session.
I used Gamestorming to:
The core game that we “played” was “Post-Up” where players generated ideas on sticky notes (3M Post-It Notes™) and shared them later by sticking them on the wall or flip charts.
How to Play:
“Fire Starting” is the 1st step in Gamestorming – create a spark or light a fire to get the ideas flowing and spreading.
Fire starting can be an open question: “How would you make Product X easier to use?”, “What would you change in Product Y?”
I went with fill-in the blank sentences since I wanted to focus on specific topics, e.g., “For Reports…I want ____.”, “For Indicators…I want______.”
Each fill-in sentence was projected on a screen (you can also write them on a board) one at a time. Each team of 2 people brainstormed together, writing each idea or thought onto a separate sticky note. Each team had their own colored sticky notes. Everyone was given a set amount of time before I moved onto the next topic via the related fill-in sentence.
After all topics were revealed, each team went up to stick their notes to individual walls for each topic and also quickly present their ideas to the entire group.
Teams often had new ideas based on what they were hearing from other presenters and were encouraged to post up new sticky notes.
At the end of the exercise, you can see patterns: sticky notes with the same or similar idea, categories and subcategories. The next step may be to create an affinity map which is to sort topics and categories (I did not since I already started with topics), prioritization of ideas, further discussion of value/effort for each idea, etc.
The Post-Up game generated literally walls of ideas, sparked some real creativity, and participants had a fun time. So try injecting play into your ideas exploration and gathering – a colleague coined my ideas on games at work as “funication” (catchy but possibly career limiting name)!
"Post-Up" is one of the core games described in the book “Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers" – by Gray, Brown, Macanufo.
Frank Lio is a Product Manager, Strategist, and Change Agent in the Hi-Tech industry. His growing track record of successes include creating 3 winning software products, leading nationwide seminars, and turning around a failing business unit. He is currently serving a dual role as Product Manager and Business Team Support Manager at Instron ITW.
Happy to Share!
Want to use my content & images on your website?
I am happy to share but I’d appreciate a credit and a link back to this site. Thanks!