1. Ask the right questions & listen.
2. Get to understand the customer, product, and market (and be honest).
3. Develop a strategy and stick to it (but ensure that your mother can understand it).
4. Think big and act small.
5. Marketing is All.
Listen. Ask the right questions. Understand. Get the little stuff done every day, and make sure what you're doing maps to the strategy you laid out.
Leslie Koch, President of the Trust for Governors Island, is responsible for the planning, redevelopment and ongoing operation of Governors Island, a 172-acre island in New York Harbor. Originally an abandoned military base, she led the creation of a master plan for the island's park and public spaces - no small feat having to deal with multiple interests in New York City.
Frank Lio is a Product Manager, Strategist, and Change Agent in the Hi-Tech industry. His growing track record of successes include creating 3 winning software products, leading nationwide seminars, and turning around a failing business unit. He is currently serving a dual role as Product Manager and Business Team Support Manager at Instron ITW.
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