Blackberry recently placed a paid post on LinkedIn with the comment that “We’re not the only ones questioning Knox’s security” and a link to a research article criticizing Samsung’s Knox security platform for Android.
The reader reaction was decidedly mixed and swift. Almost half the comments were negative:
Notice that the readers weren't even questioning the validity of the post or linked article (Blackberry could have been 100% correct) - they strongly objected to the delivery. Although Blackberry's target, Samsung, is not a little underdog, the audience sensed a lack of fair play.
The lesson is that outright negative selling and trash talk leads to a double edge sword. People generally don’t like it and are put off. It makes the seller look petty and small. Always strive to highlight and discuss what makes your value proposition better and present your differentiation in a positive manner without disparaging the competition.
The same applies to your personal life. Don't talk negatively or take cheap shots about others behind their backs. Stephen Covey advised that you always speak about others as if they were present. Otherwise, your listener(s) will think that you will do the same to them when they are not around and view you as one not to be trusted.
So I also left my humble comment with Blackberry:
Frank Lio is a Product Manager, Strategist, and Change Agent in the Hi-Tech industry. His growing track record of successes include creating 3 winning software products, leading nationwide seminars, and turning around a failing business unit. He is currently serving a dual role as Product Manager and Business Team Support Manager at Instron ITW.
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